Kate Upton is the New Face of Bobbi Brown Cosmetics

Kate Upton, 21, was announced Friday as the new face of Bobbi Brown Cosmetics!

"Proud to announce @KateUpton as the new face of Bobbi Brown—a beautiful, confident, empowered woman," Bobbi Brown posted on Instagram.

"Besides being strong and confident, she is really smart. She knows exactly who she is and who her brand is," Brown also tells Vogue about the surprising choice. " .... That's what I love about Kate: She's a real girl. And she's not a waif-y supermodel. She was an athlete, so she's comfortable with her body. She's really kind of every woman."

Pics: Sexiest 'Sports Illustrated' Covers!

Upon also revealed her personal connection with the brand.

"My mom used it and my two older sisters used it; it’s been a part of my life ever since I was growing up. My mom always says she knows when she's found a good product, because all three of her daughters take it!" she says. " I started out with the concealer and mascara. When you first learn how to do your makeup, it's very basic, but even now I love wearing the mascara and just a little blush. Bobbi's makeup is so light, and I'm such a Florida girl, that it just goes along with my lifestyle."

Upton is only the second celebrity to work with Brown, following Katie Holmes.

Related: Kate Upton Felt 'Terrible' After First 'SI' Cover

Check out the video to hear Brown and Upton interview one another, as well as to hear how Kate was discovered by a modeling agent at just 12 years old.