Prince George made his stylish debut during Kate Middleton and Prince William's three-week tour to Australia and New Zealand, and already his adorable outfits have sold out and changed the lives of the lucky designers, The New York Times reports.
For example, Prince George's sailboat dungarees in New Zealand by designer Rachel Riley, a London-based children’s label, completely sold out in only a few hours after the adorable heir was spotted in them during a play date in New Zealand on April 9, 2014.
"It's life-changing," Riley tells the Times. "We've had celebrity customers before, and we’ve also had royal customers before, but I don’t think we've ever had anyone before quite as high profile as Prince George. Being on such a high-profile baby is very good for business."
When Prince George wore Early Days shoes, the company had to shut down online sales due to the unprecedented demand.
Paul Bolton, the owner, said that the company will even "seriously consider expansion" if the demand continues.