When you think perfume and luxury, is the first thing that jumps to your mind the glistening, cut abs of Gerard Butler in 300? Well, apparently that's what Hugo Boss is hoping for.
The 90-year-old luxury Germany fashion house has chosen the Olympus Has Fallen star to be their brand ambassador.
Butler, 44, will star in their "Boss Bottled" TV and print media advertising campaign beginning this winter, according to Business Standard.
WATCH: Flashback - Gerard Butler's '300' Training Regimen
Butler's involvement with Boss marks the actor's modelling debut for that label.
The Global Marketing Director for Boss Perfumes released a statement, reading, "Boss Bottled remains loyal to the belief that success comes to the man who grasps life with confidence. Gerard Butler is that man. His road to success is a constant, ever-evolving journey, but one that he approaches with confidence and drive."