Kendall Jenner and Gigi Hadid Go Makeup-Free on Marc Jacobs Runway

Getty Images

In a shocking move for New York Fashion Week, models at the Marc Jacobs fashion show Thursday sported zero makeup -- and if that wasn't headline-making enough, the designer's runway models included a few very famous faces -- Kendall Jenner, rising model Gigi Hadid (daughter of Real Housewives of Beverly Hills star Yolanda Foster and stepdaughter of songwriter David Foster) and Victoria's Secret Angel Adriana Lima.

According to The Cut, although master makeup artist Francois Nars was on hand backstage if needed, no makeup was applied to the models -- not even lip balm -- at one of the most highly anticipated shows during New York Fashion Week.

PHOTOS: You Won't Believe What Miley Cyrus Wore to New York Fashion Week

All of the models also sported matching black bobs with bangs, making Kendall, Gigi and Adriana pretty much unrecognizable.

The makeup-free decision is especially surprising given the designer's hugely successful new makeup line.

"Marc said, 'I feel like maybe they shouldn't have much makeup,' and I went along and said, 'Maybe they shouldn't have any makeup at all,'" Nars explained in a new interview. "I think Marc sees these girls as an army. The colors in the collection are kind of military, with beige, khaki, caramel, and chocolate. But we're not locked into having to apply makeup or blush or lip gloss. Sometimes I see women ... wearing nothing, and I love that, it's just a part of life."

PHOTOS: Kendall Jenner Is Taking Over the Runways

But these model gals aren't the only ones brave enough to go makeup-free.

Check out the video below to see bare-faced stars like Julianne Hough and Rihanna!