"I'm no angel," Fantasia says. "I'm all kinds of sexy."
The clothing line's #ImNoAngel campaign has been gaining traction by spreading the message that every size is beautiful, while at the same time delivering an alternative to Victoria's Secret and their "Perfect Body" slogan.
"We believe strongly that it's not just about one form of beauty or one form of angel," Lane Bryant CEO Linda Heasley told ET. "Victoria's Secret appeals to one type of woman. We feel that this is a campaign for all women."
Lane Bryant's Cacique line is targeted towards the average woman, who in the United States is a size 14.
In another stroke of genius, Lane Bryant has just rolled out their new "100 Days of Summer" campaign in which four artists were hired to travel across the country to capture the great American summer experience. They'll be posting a new picture everyday along with a summer fashion inspiration, but anyone can join in on the fun by posting your own photos and selfies on their Facebook page to take part in their "100 Days of Summer" sweepstakes.