The 21-year-old model gets behind shattered glass ceilings and burning bras in the new campaign.
Kendall Jenner is bringing feminism to fashion.
The 21-year-old model stars in La Perla's Spring 2017 campaign, which aims to do more than just sell lingerie. Under new creative director Julia Haart, and lensed by Steven Klein, the campaign centers on "the liberation of every woman from the need to suffer for beauty."
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The campaign features Jenner -- along with models Isabeli Fontana and Liu Wen -- posed against a backdrop of feminist symbols such as shattered glass, a burning bra and a Victoria-era corset.
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The clothing also follows the campaign's feminist lead with a more relaxed approach to lingerie, and pieces intended to celebrate -- not constrict -- the female body.
Burning bras is definitely something Jenner can get behind. The Keeping Up With the Kardashians star -- known these days for her love of "freeing the nipple" -- recently opened up on her blog about her distaste for bras.
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"Lately, it's like I'm either braless or I have my bra out, lol," she wrote. "I'm all about freeing the nipple and I just think it's cool to show off what's under your shirt -- whether that's a cute bralette or just skin."
See more in the video below.