The 24-year-old "Setting the Night on Fire" crooner can't share details about what he has coming up, but did reveal to ET's Nancy O'Dell during the 53rd ACM Awards red carpet at the MGM Grand Garden Arena in Las Vegas, Nevada, on Sunday that "it'll be a song."
"I'm excited," Brown excitingly shared, adding that "it's 100 percent a secret."
So why delete his Instagram when he's working on new music? Well, it's actually part of his master plan!
"[I deleted it] just to get people to kind of talk about it a little bit, at least my fans," the singer explained about his clever move. Though he says he won't be off Instagram for too long.
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"I didn't realize that ACMs was in between of what I was wanting to do," Brown said. "So I'm going to have to get it back for the ACMs, though," adding that he'll be back on the social media platform "today."