'Transformers' Comes to Life!

'Transformers' Comes to Life!

The Transformers movies are a trip -- and now it's also a ride!

In May 2012, Universal Studios Hollywood will unveil Transformers: The Ride 3D -- their most ambitious ride ever created, and one that aims to set a new standard for theme park attractions by stretching the medium's potential as an immersive and powerful storytelling vehicle.

More Super Bowl Spots

The ride will tell an all-new Transformers story using photo-realistic 3D-HD media and special effects masterminded by Industrial Light & Magic inside one of the most elaborate roaming flight simulator ride systems ever created.

A 30-second spot will debut during the Super Bowl pre-game show and ETonline has your first look at the ad!