Music superstars including Lady Gaga, Beyonce, Madonna and U2 are teaming up to launch a huge social networking campaign to raise awareness and money for millions of children facing starvation in drought-stricken East Africa.
The Bob Marley campaign -- called 'I'm Gonna Be Your Friend' -- aims to reach nearly 600 million Facebook and Twitter fans, according to the Save the Children organization. Other celebrities committed to the project include David Beckham, Jennifer Lopez, Muse, Coldplay, Elton John, Britney Spears, Rihanna, Bruno Mars, Kanye West, Cristiano Ronaldo, Justin Bieber and Sting.
A focus of the campaign will be to get people to watch a short film on the crisis in East Africa created by award-winning director Kevin MacDonald. The film is set to the 1973 Bob Marley & The Wailers song High Tide or Low Tide.