Multiple Grammy-award winning Taylor Swift appropriately graces 2013's first Grammy promo, which features the 23-year-old superstar inspiring the next generation of music virtuosos and legends.
The short clip is the first of The Recording Academy's ad campaign for this year's Grammys titled #TheWorldIsListening, which will feature both established and up-and-coming artists. The artists confirmed to be involved include Rihanna, who will tell her story in the first commercial titled "Slammed Door," while the Kills, Snoop Lion and Taylor Swift appear alongside emerging artists such as Grace Potter, Kishi Bashi and Dam-Funk in the second commercial. The Black Keys appear in the third and last commercial, titled "Soundcheck."
In addition, #TheWorldIsListening campaign has created a new website, www.grammyamplifier.com, that allows musicians to share their tracks via SoundCloud for a chance to have their music tweeted out by a panel of musical icons, including Linkin Park, RZA, and Snoop Lion.
The ultimate goal? Giving emerging artists who have the potential to be the next generation of Grammy winners a serious platform.