Exclusive: Watch Taylor Swift's Cool Keds Campaign
By David Weiner
Taylor Swift is known for her brave outlook when it comes to standing strong in the face of adversity, and now the Grammy-winning songstress is teaming up with Keds to deliver a strong social message to young women – be yourself, experiment, have fun, and embrace being different. Get an exclusive first look at the Keds Bravehearts campaign, and hear Taylor talk about one of the great risks she took in her own life!
"Time to dip your toe into the deep end. Try things. Say hi already. Laugh a lot. Mess up. Apologize. Mess up again. Hug people. Take chances. Trust yourself. Lose things. Get over it. Hold your friends close," says Taylor in the brand-new ad in which she shares fun times alongside five girls. "Be brave and you'll have the time of your life."
Taylor's new Keds campaign is anchored by Bravehearts.com, a new online destination for all things "brave girls" and Taylor Swift. It's full of exclusive lifestyle and fashion content where girls can be inspired to live fearlessly, define their individual style, showcase moments of bravery, and learn about Taylor's personal story. The girls featured alongside Taylor in the campaign are also featured on the site, sharing their individual stories of strength.
Taylor herself will also be designing a line of nine styles of Keds to debut in April, and she says, "Style can be something that becomes an artistic expression, and the cool thing about it is you can go through so many phases. … It's such a personal thing. It's your way to be an individual."