Rihanna bares her dark side in her new video What Now, a video she refers to as "demented."
The 25-year-old pop star looks to be in a white room, alone with her thoughts. "It's gonna be kind of eerie, very creepy because What Now is one of those songs that you can get really boring with the visual. You can get really almost expected," Rihanna said of the video that was shot in Thailand back in September. "Everybody's probably expecting narrative type of video, a love story of some sorts or something really soft and pretty. It is pretty and kind of soft, but it's really a little demented."