Jay Z is entering the music streaming game via Tidal, which he launched Monday along with 16 artist stakeholders including Beyonce, Rihanna, Kanye West, Nicki Minaj, Jason Aldean, Madonna, Alicia Keys, Coldplay and many more.
Many of these artists changed their Twitter pictures to a cyan-blue square in support of the #TIDALforALL hashtag for the debut.
"People are not respecting the music, and devaluing what it really means," Jay Z toldBillboard. "People really feel like music is free, but will pay $6 for water. You can drink water free out of the tap and it's good water. But they're okay paying for it. It's just the mindset right now."
Despite the fact that Jay Z is obviously paying unreal amounts of money for bottled water (seriously, somebody help him), you can subscribe to Tidal for $9.99 a month, or $19.99 for "high-definition audio." This model is in contrast to services like Spotify, which offers a $9.99 per month premium service as well as a free ad-based option. Spotify reports to have over 60 million active users worldwide including more than 15 million premium users. There is no free option for Tidal because SORRY FREELOADERS, you have to pay more for music than Jay Z pays for water.
In all seriousness, Tidal might be a really cool thing, but as for the star-studded launch, there are some things we have to comment on. Like...