Sykes previously claimed that the cover art for Coldplay's recent album, A Head Full of Dreams, released in early December, ripped off the art from his band's album, Sempiternal, which came out in April 2013.
Both albums use the iconic Flower of Life symbol, which is common among many religions. However, Sykes told NME magazinethat he believed Coldplay had to have known that Bring Me the Horizon had already used the symbol before.
"They might not have known at first, but obviously if you google flower of life the first thing that comes up is [our album]," Sykes explained. "'It's like, if you Google the
images, someone's gonna have said something to them, so whether it was intentional or not, it is the same."
Whether or not Sykes was trying to stir up trouble, it appeared Martin and the other members of Coldplay weren’t bothered by the stunt.
The bombastic display marked Bring Me the Horizon's debut NMA Awards performance, where the band took home the Innovation Award.
Another star who was honored with an NME Award on Wednesday was "Out of the Woods" singer Taylor Swift, who taped a pre-recorded acceptance speech where she thanked NME for the "aggressive" award, which happens to be shaped like a hand with an extended middle finger.