EXCLUSIVE: Watch Britney Spears' Sexy 'Private Show' Perfume Ad - Featuring Her New Song!

Britney Spears really knows how to put on a show!

Britney Spears knows how to put on a show!

ET is exclusively premiering her brand new commercial for her latest fragrance, Private Show – and the sultry 60-second spot features a lengthy first listen of her new tune of the same name (in the player above).

The catchy track will appear on the 34-year-old’s highly anticipated ninth studio album, ET exclusively confirmed.

And just like the song, Britney’s ad is steamy!

MORE: 5 Unforgettable Moments From Britney Spears’ Lavish 'Private Show' Perfume Launch

It was shot and directed by Randee St. Nicholas -- who also worked with Britney on her Femme Fatale album shoot and more recently shot the glitzy campaign for her Las Vegas residency, Piece of Me.

At about the 32-second mark of the spot, you can hear Britney start to croon the words to her tune as she shows off her impressive dance move in a skimpy black two-piece – complete with fishnet stockings and black stilettos.


When the chorus kicks in, she sings, ‘take your seat now, put on a private show… pull the curtains until they close.’

And just before the commercial ends, Britney goes from wearing the dominatrix-inspired ensemble to sporting a shimmering silver bodysuit, giving us so many ‘Toxic’ music video vibes!


Britney tells ET that the song and the scent complement each other.

“Private Show is inevitably a sexy song and it promotes feeling sexy and girls feeling alive and I think that’s fun for girls,” she shares, adding, “I think the scent definitely has a combination of all those things.”

Private Show is Britney's 20th fragrance
and she wanted to take it up a notch.

MORE: Britney Spears Teases New Song in Sultry ‘Private Show’ Behind-the-Scenes Fragrance Shoot

“The last couple of fragrances that I’ve done with Elizabeth Arden have been really special to me but I wanted to do something that was different.”

And the scent -- partially inspired by her “love of dulce de leche, white florals and iced coffee," is perfect for summer.

“I like it during the day, especially in the summer when I wake up to feel vibrant and alive…,” she says. “It uplifts me, it makes me feel sexy and it’s really beautiful.”

Private Show will be available on July 25, only at Kohl’s.

If you missed it, you can watch the behind the scenes of Britney’s shoot in the player below.

Chat with @Katie_Krause On Twitter about all things Britney!