At first, it was a little unclear what exactly Betty White was promoting when a catchy, hunk-filled teaser of I'm Still Hot leaked a few days ago, but if your curiosity got the best of you, The Lifeline Program has evidently done their job.
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89-yr-old White teams up with English pop star Luciana in the campaign to promote awareness of The Lifeline Program, a life insurance settlement company that helps seniors and baby boomers pay for retirement.
In the sexy new music video, White demonstrates her "hotness" against the lithe, young singer for the attentions of muscular men, each demonstrating their special weapons of attraction.
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You'll have to decide for yourself if those sweet moves really do belong to "Big Betty."
To learn more about The Lifeline Program, visit their website at www.thelifeline.com.