Despite reports saying Kim Kardashian was being replaced with a french bulldog by Skechers for their Super Bowl ad, the company's CEO released a statement refuting the misleading news.
"Kim Kardashian has had a tremendously positive effect on the Skechers brand. Not only did Kim's Skechers Super Bowl ad generate over 1.6 Billion positive media impressions for Skechers, but she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust," Leonard Armato said.
"While Kim's contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her as we do with all the other talent who have worked with the brand over the years. To say that she was 'dropped' or 'replaced' is misleading and untrue. Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future"