In the midst of the whirlwind of commotion swirling through London right now for the Olympics, the stars and dignitaries in town have found a quiet and luxurious place to stay.
The Arch London Hotel hasn't been around long (it opened in 2010), but already it's carved out a niche for itself in the hospitality industry with its charming combination of English heritage and contemporary style.
The family-owned company's philosophy is to provide a "unique boutique hotel experience," hotel director Rafael Bejerano tells ET's Christina McLarty.
"By that what we mean is great value for money, contemporary swanky design and a more relaxed but super efficient service," says Bejerano.
Showing their Olympic spirit, the hotel is offering a "Going for Gold" cocktail on the menu of their exquisite bar and restaurant, HUNter 486 Brasserie.
PICS: Shirtless Hunks of the Olympics
From the stylish rooms to the state-of-the-art gym facility, it's easy to see how The Arch London has quickly become a London hotspot. Click the video for more.