Where the Celebs Stay at the London 2012 Olympics


In the midst of the whirlwind of commotion swirling through London right now for the Olympics, the stars and dignitaries in town have found a quiet and luxurious place to stay.

The Arch London Hotel hasn't been around long (it opened in 2010), but already it's carved out a niche for itself in the hospitality industry with its charming combination of English heritage and contemporary style.

The family-owned company's philosophy is to provide a "unique boutique hotel experience," hotel director Rafael Bejerano tells ET's Christina McLarty.

"By that what we mean is great value for money, contemporary swanky design and a more relaxed but super efficient service," says Bejerano.

Showing their Olympic spirit, the hotel is offering a "Going for Gold" cocktail on the menu of their exquisite bar and restaurant, HUNter 486 Brasserie.

PICS: Shirtless Hunks of the Olympics

From the stylish rooms to the state-of-the-art gym facility, it's easy to see how The Arch London has quickly become a London hotspot. Click the video for more.