David Beckham's new underwear campaign for apparel retailer H&M got a boost yesterday when huge metallic statues of the soccer stud were strategically placed in city centers for all to admire.
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The silver 10-foot-tall figures feature Beckham modeling H&M underwear and striking a similar pose used in other ads for the bodywear line.
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Statues have been placed in New York City, Los Angeles and San Francisco, and will remain on display until August 31.