'Anchorman' Ron Burgundy Stars In Dodge Commercial

With the long-awaited release of Will Ferrell's Anchorman 2: The Legend Continues, Ferrell has donned his red crushed-velvet suit, grown out his mustache, and is now trying to sell you a Dodge Durango as Ron Burgundy.

Paramount studios has partnered in a cross-promotion deal with Dodge, and Dodge has announced that Ron Burgundy, Ferrell's character in Anchorman, will be the new spokesperson for the car company.

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In Anchorman, Ron Burgundy plays a no-nonsense, dedicated San Diego news reporter who keeps his ear to the ground and his eye on the prize. He is also a lovable idiot with no idea what is going on.

In this commercial, Burgundy advertises the amazing amenities of the Durango's glove box. In another, Burgundy uses a real horse to compare the Durango's horsepower.

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The ads look hilarious, and it will be interesting to see how they pan out. Fans of Anchorman and the film's characters have waited a long time for a sequel, and it's clear that Dodge and Paramount hope these ads will whet fans' appetites.

Anchorman 2: The Legend Continues is set to hit theaters December 20.