Strangers Jump Into Bed in 'Undress Me' Video

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Director Tatia Pilieva talked to ET about her 'Undress Me' video, in which 20 strangers are paired, undress each other down to their underwear and go to bed.

You might remember Tatia's "First Kiss" video which went viral earlier this year. That video captured strangers locking lips for the first time. While "First Kiss" caught some awkward moments, "Undress Me" took it to another level.

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"Everybody was very excited and also terribly shy," said Tatia. "Not just the people in front of the camera. Sometimes I would even close my eyes."

"Undress Me" is part of a promo campaign for the Showtime series Masters of Sex, which premieres Sunday. Check out the video below!