Gwyneth Paltrow 'Psyched' Martha Stewart Sees Her as Competition


Gwyneth Paltrow is taking Martha Stewart's recent dis rather well.

Gwyneth Paltrow is taking Martha Stewart's recent dis rather well.

The Goop founder
admitted during Fortune's Most Powerful Women Summit on Tuesday that her main focus is on Goop, despite the comments made about her by Stewart to Porter magazine. "If I'm really honest, I'm so psyched that she sees us as competition," the Iron Man actress said. "I really am."

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Paltrow quipped, "No one has ever said anything bad about me before, so I’m shocked and devastated. I'll try to recover."

"She just needs to be quiet," Stewart, 73, said of Paltrow in regards to her lifestyle website. "She's a movie star. If she were confident in her acting, she wouldn't be trying to be Martha Stewart."

Paltrow's words were kinder than her actions this week. Goop hired Lisa Gersh, the former CEO of Martha Stewart Living, after the actress met Gersh through celebrity trainer Tracy Anderson last year.

The 42-year-old said Gersh took the job because, what else, Goop is in line to make lots of money. "Our base has grown totally organically. We've never marketed,” she said. “There’s a big opportunity there. I just wasn't smart enough to figure it out.”

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"I didn't foresee the community I was creating," she said of her Goop groupies. "I sometimes look back and say, ‘What the heck what was I doing?'"

Who are you more likely to go to for lifestyle tips: Gwyneth or Martha? Stand by your woman in the comments and tweet #ETnow.

For more details on Paltrow and Stewart's feud, check out the video, below: