It's On! Martha Stewart Takes an Open Dig at Gwyneth Paltrow

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Don't mess with Martha.


Gwyneth Paltrow recently hit back at Martha Stewart's harsh dis that the actress "needs to be quiet," with a mild-mannered retort that she's "psyched" Martha actually sees her Goop company as "competition" for the 73-year-old's own lifestyle brand. But Martha just escalated things to a whole new level.

In the November issue of Martha Stewart Living, Martha openly mocks Gwyneth's now infamous term "conscious uncoupling," which she used to announce her and Chris Martin's split.

VIDEO: Martha Stewart Slams Gwyneth Paltrow

Introducing her holiday pie recipes, Martha not-so-subtly titles the story "Conscious Coupling."

"Every Thanksgiving table should be blessed with the presence of a long-married pair who bring out the best in each other, are completely enamored despite their differences, and leave every other guest thinking, I’ll have what they're having," the intro reads (via Huffington Post). "Our holiday pies honor such so there’s a pleasant mix of textures and flavors in every bite. No matter how you slice partnerships, each spotlighting the perfect marriage of crust and filling these six irresistible desserts, there is a whole lot to love."

Shots fired.

The turf war between the two lifestyle gurus started in September, when Martha made it known she was not a Goop fan.

"She just needs to be quiet," Stewart surprisingly said about Gwyneth to Porter magazine. "She's a movie star. If she were confident in her acting, she wouldn't be trying to be Martha Stewart."

Paltrow, 42, responded to the cutting comments at Fortune's Most Powerful Women Summit earlier this month.

"If I'm really honest, I'm so psyched that she sees us as competition. I really am," she said.

She also made it clear that she wasn't losing any sleep over the jab.

"No one has ever said anything bad about me before, so I’m shocked and devastated," she quipped. "I'll try to recover."

But Gwyneth's retaliation moves might actually be a lot underhanded than the seemingly harmless reply -- Goop hired Lisa Gersh, the former CEO of Martha Stewart Living, after the actress met Gersh through celebrity trainer Tracy Anderson last year.

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Are you Team Martha, or Team Gwyneth?