“No more excuses.”
Earlier this year, Baltimore Ravens’ Ray Rice was caught on camera knocking his then-fiancée (now wife) unconscious. Shortly after, Adrian Peterson was indicted for reckless or negligent injury to a child. The NFL’s initial response did not satisfy the public — Rice was originally only suspended for two games, and similarly lenient “punishments” have been dolled out in the past — and fans demanded answers. And change.
Now, the NFL is taking a step to fix its image problem.
WATCH: Coach Matthew McConaughey riles up Texas football team
The PSA, which supports No More, an organization that fights violence and sexual assault, and Mariska Hargitay's Joyful Heart Foundation, was directed by Hargitay, Blair Underwood, and Tate Donovan, and features players such as Eli Manning and Cris Carter.
It tackles many of the excuses we’ve heard from NFL fans. No more...
And one segment seems to directly address certain objections to Rice’s wife, Janay Palmer, who decided to stay with him despite his abuse and has since criticized his suspension. No more...
WATCH: High school football player's spectacularly inspiring speech
And nobody seems off limits, not even the NFL itself. No more...
The video comes after the NFL started a women-led “social responsibility” team — consisting of VP of Community Affairs Anna Isaacson and domestic violence and sexual assault advisers — to monitor league activity and educate players.
The PSA will premiere during “Thursday Night Football" on CBS, but you can watch it now:
And hear what Terry Crews has to say about Ray Rice and domestic violence: