The Scottish musician is described on his web site as "one of the most powerful vocalists and greatest bassists of his time." His web site also notes that "his improvisation skill and utterly unique, free-spirited approach to composition and performance would forever change electric music. His pioneering, full-toned, free-wheeling playing on the electric bass revolutionized the way the instrument is used and influenced the playing of countless bassists to today."
Bruce was part of the Rock and Roll Hall of Fame band with guitarist Eric Clapton and drummer Ginger Baker. After Cream split up in 1968, Bruce went solo. He also formed a blues rock power trio called West, Bruce & Laing in 1972 and a band with drummer Simon Phillips and keyboardist Tony Hymas in 1977.