While speaking at The Museum of Metropolitan Art on Monday, Wintour said of putting celebrities like Kim and Kanye in Vogue, "I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine."
She continued, "Nobody would talk about us. It’s very important that people do talk about us."
Adding of Kim's sister, 19-year-old model sister Kendall Jenner, Wintour said, "Going back to Estee Lauder’s decision to make Kendall Jenner the face of Estée Lauder: what a fantastic decision that was. They have a wonderful brand that’s very traditionally American, and they decided they want to shake it up and reach a different audience. Now and again one has to do things like that. I think it’s part of the excitement and part of being a journalist."
While Wintour, 65, does seem to call Kimye distasteful, she did add, "I hope another Kim Kardashian comes along this year!"
While some readers of the magazine disagreed with Wintour's decision to have the couple on the revered magazine, former Vogue Contributing Editor and Zappos Artistic Director André Leon Talley supported Wintour's decision. "Kim is to me a fashion icon," Talley told ET back in March. "There are haters about the Vogue cover, I don't get hate. This is Anna Wintour's version of just celebrating achievement."