TheWrap.com reports that Gosling, 34, has actually turned down the title more than once.
“They tried a few times, especially during his huge year in 2011,” a source shared with the site. “The consensus was he's too serious for it, too artsy."
This news doesn't surprise us. Ryan's always been shy about his "heartthrob" status -- even joking that it made him feel "uncomfortable" when ET caught up with him last year. Check out the funny moment by watching the video above!
What do you think of this year's choice? Does Chris Hemsworth deserve the "Sexiest Man Alive" title? Or, were you rooting for someone else... like Gosling? Let ET know by sending @Katie_Krause a tweet using the hashtag #ETnow!