That all changed on this year when he talked "Hey Girl" at SXSW. On Monday, the 34-year-old actor took it one step further, filming himself eating cereal as a tribute to the meme’s creator, Ryan McHenry, who lost
his life to cancer over the weekend.
“My heart goes out to all of Ryan McHenry's family and friends,” he wrote in a follow-up tweet. “Feel very lucky to have been apart of his life in some small way.”
McHenry, who was just 27 years old when he passed, was first diagnosed with bone cancer in 2013 shortly after creating the viral sensation.
On Sunday, Vine confirmed his death with a tribute post of its own after the platform’s community helped raise funds—via an indiegogo campaign—for treatment and chemotherapy.
McHenry vowed to continue with the meme until Gosling admitted his love for the breakfast food. “The only conclusion I can see out of this whole thing is to have Ryan Gosling respond to this,” he told The Verge. “Even if it’s just him eating cereal.”