Those walking past New York City's Ed Sullivan Theater got a slice of comedy thanks to Stephen Colbert's temporary Late Showmarquee.
In anticipation of Colbert's debut on the late-night CBS program, a sign was put up to promote Angelo's Pizza, which is located next door to the studio.
WATCH: Stephen Colbert Responds to Gwen Stefani Flubbing His Name
The ad shows Colbert eating pizza with the message: "Angelo's open during renovations."
Talk about prime ad space! This is after all the marquee location that once announced The Beatles first televised American appearance.
This is just one of many stunts Colbert has pulled off in lead-up to his new hosting gig. Just last week, he hosted a public access show in Monroe, Mich. and interviewed rapper Eminem.
WATCH: Stephen Colbert Attempts a New Late Show Theme Song
Also last month, Colbert nailed an impersonation of country crooner Toby Keith at the Songwriters Hall of Fame.
The Late Show with Stephen Colbert premieres September 8.
In the meantime, relive some of the best moments from David Letterman's last Late Show: