Boria tells The Toronto Star that his original plan was to parachute into the Calgary Stampede to promote his natural cleaning products company, but that his bold marketing strategy failed to account for things like the weather and the fact that he was on a chair in the sky.
"I was sitting in a lawn chair looking down through the clouds at 747 airplanes and looking up to a cluster of helium balloons," he said. "I rose to a certain altitude and the winds got pretty intense. I was somersaulting out the chair and it felt like minus 30. I watched below as the stampede and my dream drifted away."