Still, it was a pretty elaborate hoax. In July, he told the BBC that he would be getting a chest tattoo of a lion -- the England football team's logo -- as a way to commemorate his sold-out shows at the legendary Wembley Stadium in London last month.
"Originally I was going to get the floor plan tattooed on my side, but that seemed a bit ridiculous," he said.
He also even gave credit to celebrity tattoo artist Kevin Paul. "Lion is courtesy of @kp_est78, who puts up with me complaining about the pain," he tweeted on Aug. 11.
Later on Wednesday, Ed followed up with a second Instagram post revealing that he was "only joking" (again). "Covered it up for a TV show, didn't I," he captioned a new photo, in which we can see only a portion of the ink covered by body makeup.