Maroon 5's 'Sugar' Music Video May Have Just Inspired a New Reality Show
By Desiree Murphy
Adam Levine might be adding TV show creator to his long list of career accomplishments.
On Wednesday, NBC greenlit a pilot for Levine's unscripted and not-yet-titled series. The Maroon 5 singer and The Voice coach teamed up with director David Dobkin (Wedding Crashers) to create the hourlong project, inspired by his band's "Sugar" music video.
In the viral video, which has nearly 800 million views on YouTube, Levine appears onscreen and says, "It's Dec. 6, 2014. We're going to drive across L.A. and hit every wedding we possibly can. It's going to be awesome." And by hit every wedding, the 36-year-old means surprise guests by performing with his band at their receptions.
Like the video, The Voice coach's idea for the show is simple, yet awesome -- superfans will be in for the surprise of a lifetime when their favorite star(s) shows up unannounced to special occasions.
Levine's 222 Productions company will be bringing in a team of improv experts to ensure that the surprises are executed without failure. Levine will serve as executive producer with his longtime manager and producing partner, Jordan Feldstein; Dobkin, who directed "Sugar"; Josh Gummersall; David Garfinkle; and Jay Renfroe.
In January, ET reported that the surprises in "Sugar" may have been staged.
"Only the grooms knew in each case," a rep for Maroon 5 told ET. "However they disclosed it to their bride and the wedding party, we're not sure, but they all wanted it to be as equally a surprise as we did. They had stages set up for their actual wedding band already. All we did was some simple continuity changes to match each one as best we could."