While Kim Kardashian's nude pics in Paper magazine have always been credited with breaking the internet, Gwyneth Paltrow claims her Goop announcement that she was separating from Chris Martin was what actually took down the blogosphere.
Paltrow and Lisa Gersh, CEO of Goop, chatted with Katie Couric on Tuesday at the Fast Company Innovation Festival, and the 43-year-old actress was quite open about the influence her breakup news had when she referred to it as "conscious uncoupling."
WATCH: Chris Martin Says He's 'Happy to Be Alive' After Divorcing Gwyneth Paltrow
"Even if you look back at the time my husband and I were separating and the philosophy of 'conscious uncoupling,' we broke the f**king internet," Paltrow said. "When you look back, you think this is kind of a good thing to talk about. What if you break up in a way you could remain a family even though you're not a couple?"
The Oscar winner said her company learned a lot from how they handled her separation. "We did it in an inelegant way and we didn't give it enough content at the time," Paltrow said. "I'm really glad that happened because maybe it brings up there was a better way to do that."
MORE: Gwyneth Paltrow's Goop Team Cleverly Responds to Stephen Colbert's Spoof Lifestyle Brand
However, Paltrow still believes all press is good press for Goop. "In a media company, it's good when people are talking about your content," she said. "We believe in positivity and promoting."
In another candid moment, Paltrow revealed that her healthy lifestyle still includes some cheat days. "All the time I enjoy cheese and fries and martinis and an occasional cigarette," she confessed. "I feel like life is a balance. You can't live in a life of seaweed and air."
EXCLUSIVE: Gwyneth Paltrow and Chris Martin Reunite, Kiss For Her 43rd Birthday
Paltrow quipped, "I believe in sex, laughter and food."
As for what's next for Goop, Paltrow disclosed that they're getting into the book business. "It's called Goop Press," the Iron Man actress shared. "One book a year will be from Goop. The rest from people we work [with]."
MORE: Gwyneth Paltrow's GOOP Teaches Readers How to Pee Correctly, Encourages Lots of Sex
Meanwhile, Paltrow is still on good terms with her ex-husband. When she spoke with ET in October, she even praised Martin's former flame, Jennifer Lawrence, on an essay she wrote on the gender salary gap in Hollywood.
"I think it was very brave of her to articulate it like that," Paltrow said. "It's fascinating because part of the issue is that women don't feel entitled to talk about a gender gap."