Kendall Jenner has scored big with her new fashion campaign -- but the price for it has been a ton of backlash.
The 20-year-old model is the face of Mango's 2016 spring collection. She shared a video from the shoot, which was photographed by David Sims in London last month, to Instagram on Wednesday.
WATCH: Khloe Kardashian Talks Kendall Jenner & Harry Styles' PDA
Jenner looks adorable, so what's the problem? Many are not pleased that she's modeling an African savanna-themed collection called "Tribal Spirit."
Mango, however, did not appear to see this as a problem when they hired her.
"We thought that she was the best model to embody this trend," Mango vice president Daniel López told Women's Wear Daily of Jenner. "And obviously the upside with that is that, as a model, she's very professional. She works fantastically. As a celebrity, she has huge repercussions in the market and among her followers."
The line won't hit stores until Feb. 1, but the announcement and social media ads are already causing some of those aforementioned repercussions -- just probably not the ones Mango hoped for, as detractors on social media are loudly questioning the Spanish fashion house's casting call.
WATCH: Kendall Jenner Reveals Her New Year's Resolutions
Few are directing their disdain at Jenner. Rather, they're considering both the hiring and the collection's name a lapse in judgment on Mango's part.
Both situations are familiar faux pas in the fashion and modeling worlds. Most recently, Valentino was chastised for putting on an African-themed spring/summer 2016 runway show that featured no models of color, and Dolce & Gabbana's spring/summer 2013 collection offended many when models walked down the runway in clothing and accessories covered in blackamoor imagery.
Not all of the Keeping Up With the Kardashian star's modeling gigs have been so controversial -- relive her Victoria's Secret Fashion Show runway debut in the video below.