Katie May died from a stroke on Thursday. She was 34.
The Playboy model and social media sensation suffered a "catastrophic" stroke on Monday after she fell and injured her neck during a photo shoot in Los Angeles last week. She was in critical condition until Thursday evening when she died, a family member confirmed to ET.
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"It is with heavy hearts that we confirm the passing today of Katie May -- mother, daughter, sister, friend, businesswoman, model and social media star -- after suffering a catastrophic stroke caused by a blocked carotid artery on Monday," her family shared in a statement with ET.
"Known as 'MsKatieMay' on the Internet and the 'Queen of Snapchat,' she leaves behind millions of fans and followers, and a heartbroken family," it continued. "We respectfully ask for privacy in this difficult time. Those wishing to contribute to the living trust being set up for the care of her young daughter may do so at her GoFundMe page."
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May is survived by her 7-year-old daughter, Mia, who, according to the description on the GoFundMe page "was Katie's whole life." The family is hoping to raise $100,000 to support May's only child. As of Friday, the page has raised nearly $11,400.
Following the photo shoot incident, May was reportedly taken to the hospital due to the intense neck pain and released that same day. She later took to Twitter, writing, "Pinched a nerve in my neck on a Photoshoot and got adjusted this morning. It really hurts! Any home remedy suggestions loves? XOXO"
A fan asked her if she was feeling any better, in which she replied, "Thanks love! It still hurts, going back to chiropractor tomorrow xoxoxo."
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On the same day of her death, May posted a bikini-clad pic from a photo shoot in Laguna Beach, California, wishing her 1.9 million followers a "great Monday."
In addition to her appearances in Playboy, May was a model for a myriad of websites and other magazines, including Sports Illustrated.