EXCLUSIVE: Behind the Scenes of Coldplay's Epic and Colorful Pepsi Super Bowl Halftime Show
Coldplay is ready to rock their performance of a lifetime.
The British rock band is gearing up for the Pepsi Super Bowl 50 Halftime Show on Sunday at Levi's Stadium in Santa Clara, California, and ET has your first look at their highly anticipated performance.
In an exclusive behind-the-scenes video showcasing the band's journey to the Super Bowl, Coldplay frontman Chris Martin explains how performing during daylight this year "is liberating" and provides "a whole different set of potential" new opportunities, which they are not taking for granted.
Fans can officially brace themselves for a field full of color, choreography and "big dynamics," much like the vibrant and uplifting theme of the band's seventh studio album, A Head Full of Dreams.
"We love interacting with people and singing along with people and feeling the world connect," Martin dishes. "I think this is one of the days in the year when the world connects."
Of course, none of this would be possible without the help of a dedicated crew.
NEWS: Coldplay Says Performing at Super Bowl Is Their 'Greatest Moment' as a Band
"We have over 250 people that worked for us," Pepsi halftime show executive producer Ricky Kirshner reveals. "That's not including probably a couple hundred local stagehands and 500 field team members that come together to push the stage together."
"It's just as fascinating," Martin adds, "to see all the people on headsets, people who have practiced to push the stage on and people who've built the lights. Everyone on the pitch has got their own story and own journey of how they got there and what they're doing."
Though she doesn't make an appearance in the sneak peek clip, Beyoncé will be joining Martin and his bandmates -- guitarist Jonny Buckland, bassist Guy Berryman and drummer Will Champion -- onstage, as ET exclusively reported, for a live rendition of "Hymn for the Weekend," which features the 34-year-old's vocals.
WATCH: EXCLUSIVE: Beyonce Will Join Coldplay for Super Bowl 50 Halftime Show
Bruno Mars is also set to return to the Super Bowl stage -- he performed his first headlining halftime show in 2014 -- with Coldplay, and the show's executive producer, Bruce Rodgers, hints there may be at least one more special guest.
"I think Super Bowl 50 is gonna be more special than maybe people realize," Rodgers explains. "The way that the NFL is going to bring people into the halftime show is gonna be pretty high tech and very, very exciting."
On Friday, the "Uptown Funk" singer took to Instagram to share some snaps taken from inside the stadium, letting his 5.2 million followers know "Mars has landed."
Get excited!
Before you tune in to the Pepsi Super Bowl Bowl Halftime Show on Sunday, you can head to Pepsi.com to see even more exclusive behind-the-scenes footage. Coldplay's official social media accounts are also encouraging fans to set their profile pictures to the "new #AHFOD balloon helmet" logo, released Friday afternoon on Instagram, in anticipation of their performance.
WATCH: EXCLUSIVE: Coldplay Preps for Super Bowl 50 Halftime Show