The 35-year-old reality TV star sported a long, platinum blonde 'do -- which may be a wig -- to her husband Kanye West's Yeezy Season 3 fashion show and The Life of Pablo album release party held inside Madison Square Garden in New York City on Thursday.
The new look was styled sleek and straight with a middle part, and the hue matched her off-white ensemble almost perfectly, which you can see in the Instagram pic Kim posted just moments following the show.
This is quite the departure from Kim's latest go-to hairstyle since giving birth to her and Kanye's second child, Saint West, last December. Ever since Saint's arrival, Kim has been sporting her signature French-braided pigtails, which her sister, Khloe Kardashian, has also taken a liking to as of late.
And this isn't the first time we've seen Kim as a blonde. The mother-of-two debuted lighter locks last March.