One user, who spoke with ET under the stipulation that their identity be kept a secret, dished on the layered application process. The process starts with a referral from a friend who must already be a member of the app. Once the referral is made, potential users must then give the app access to their Instagram account for review.
The website mentions two major factors in the selection process: overall Instagram influence and vote by committee.
"Waiting to be accepted into Raya is like waiting outside in a line at a club," said the anonymous user. "You just want to see what's inside."
So who are the gatekeepers? While their identities are kept anonymous, according to the website, the Raya selection committee "is comprised of people from various backgrounds, geographies, and creative industries."
If you're accepted, the app costs $7.99 per month, and you are encouraged to keep a certain level of discretion.
"The first Raya profile that I saw when I signed up was Joe Jonas, and I immediately took a screenshot and sent it to my girlfriends," the user said. "A notification popped up on the screen telling me that I should protect the privacy of other people on the app."