Paramore's Hayley Williams Launches a Hair Dye Company


Hayley Williams
is taking neon 'dos to a whole new level with her very own brand of hair dye.

Paramore frontwoman, who is known for her bright, usually red-orange hair, tweeted on Friday that she will be launching her own collection called "goodDYEyoung."

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"I did it... #DYEHAPPY," she wrote.

The "Ain't it Fun" singer followed the Twitter announcement with a longer statement on goodDYEyoung's official Instagram account on Saturday.

"I've never started anything but a band… but a little over 4 years ago, I decided I'd try my hand at starting a hair dye company," Williams wrote alongside a photo of herself with bright yellow hair. "I've made a lot of mistakes, learned a whole lot of cool business lingo… and realized through trial and error that dying your hair is an art AND a science. It was all worth it to finally be able to tell you that GOOD DYE YOUNG is here, it’s severe, & it’s happening! I can dye happy now!"

The dye line is definitely a passion project, as Williams teased Nylon with news of the hues back in 2014. "I’m sort of drooling over it, and I can't wait to show people," she told the magazine. "Obviously I'm not going to put out anything that I don't believe in or that I don't wear myself."

"The colors are wild and awesome," she added. "I really can't wait to paint everyone's hair in the whole world."

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This isn't the first beauty endeavor Williams has dug her hands into. Last year, she launched the web series Kiss Off! with makeup artist Brian O'Connor.

It's been a very busy year for the rock star already. Last month, she married New Found Glory's Chad Gilbert in a private Nashville wedding. Watch the video below for all the details on her non-traditional "I do's."

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