As Twitter blew up with speculation on who "Becky" could be, Roy posted a curious Instagram message on Saturday night, which some took as evidence that the 42-year-old designer might be the woman being referenced.
"Good hair don't care, but we will take good lighting for selfies, or self truths, always. Live in the light. #nodramaqueens," Roy captioned a smiling pic with her and a friend, which she later deleted.
Presumably because of online harassment -- including someone editing Roy's Wikipedia page to read "Becky with the good hair" -- Roy later made her Instagram private and seemed to address the scandal on Sunday morning.
"I respect love, marriages, families and strength," she tweeted. "What shouldn't be tolerated by anyone, no matter what, is bullying, of any kind."
This isn't the first time that fans have speculated about Roy's relationship with Jay Z. Rumors came to a head in May 2014, when it was reported that Beyonce's sister Solange's infamous elevator attack on her brother-in-law came after Solange had a heated confrontation with Roy at a Met Gala afterparty.
Roy was previously married to Jay Z's former business partner and friend, Damon Dash, before she filed for divorce in 2009 after four years of marriage.
In August 2014, Beyonce's dad, Mathew Knowles, implied that the entire elevator incident was a set-up to drum up promotion for Bey and Jay’s “On the Run” tour.
"[They needed something to] ignite that tour. It's called a Jedi mind trick," Knowles told Houston's Roula and Ryan Show on 104.1 KRBE. "A Jedi mind trick fools you a lot of times. All I know is everyone is talking about it. Ticket sales went up, Solange's album sales went up 200 percent..."