"I wanted to share with you guys another step toward achieving your peak performance," the 38-year-old wrote. "Check it out you will love it! #ididntcomethisfartooonlycomethisfar."
According to the description, the manual is a "living document" that contains information about "core TB12 nutritional philosophies" and features a library of 89 seasonally-inspired recipes, including Brady's infamous avocado ice cream. It's "designed to be modified and expanded over time," as additional pages will be sent to purchasers as new and modified recipes are updated by Brady and the TB12 team.
Although the price seems a bit outrageous, it didn't stop Brady superfans from pulling out their wallets and making an immediate purchase. A message on the store site reveals that the first edition is already sold out. But have no worries, because a second edition is on its way, and you can pre-order it now.
And everyone thought Gwyneth Paltrow's Goop products were over-priced...