Britney Spears Unveils Her 20th Perfume 'Private Show,' Scent Inspired in Part by Singer's Love of Iced Coffee
Get a whiff of this -- another scent from Britney Spears is here!
ET was in Las Vegas when the "Slave 4 U" singer's 20th fragrance in 12 years, Private Show, was unveiled. "Private Show celebrates one of my biggest passions -- dancing! It is inspired by the electric
energy I feel when I’m performing, whether during rehearsals or on-stage during my show," Spears said of the scent. "I wanted my fans to have an uplifting, sexy scent that empowers them to achieve their dreams!”
According to a press release about the fragrance, Private Show's scent was inspired by the 34-year-old pop princess' "love of dulce de leche, white florals and iced coffee."
Introducing my new fragrance, Private Show. Coming soon. #TakeABowpic.twitter.com/lLuwKbo4nb— Britney Spears (@britneyspears) June 17, 2016
Spears released her first scent in 2004, Curious, and has since been a staple in the perfume industry. This isn't even the first fragrance she's released this year; she also came out with Maui Fantasy in January.
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In 2013, Spears released a music video for her song "Perfume," which had some obvious product placements.
Last year, Spears shared with InStyle why she keeps churning out different scents. "I've been creating fragrances for more than 10 years, and each one shows a different side of my personality," she explained.
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Private Show -- which is priced between $9.99 and $52 -- is said to be a "tribute to [Spears'] accomplishments on and off stage," and seeks to serve as "an inspiration for all of her fans."
Spears really put on a show when she performed at the Billboard Music Awards in some skimpy lingerie last month. Check out her sexy display: