In 2014, Knudsen launched the dating agency, Ochun. The idea came to her after she found herself single in her early 30s, after her 2002 split from her ex-husband, investment banker Nikolaj Albinus. In a 2014 interview with The Evening Standard, she credited Moore for having an enormously positive impact on her life.
"I think I didn’t know myself that well when I got married and felt pressurized by society," she said. "I wasn’t yet able to listen to who I was and what I really wanted. I was in difficult relationships but all that changed when my mother met Roger."