Lochte has agreed to appear in a commercial and print ads for Pine Bros., a popular cough drop brand that has been in business for over 140 years. The ads will be shot in Los Angeles over the next few weeks, according to a statement released by the company.
"We all make mistakes, but they're rarely given front-page scrutiny," McDowell said. "He's a great guy who has done incredible work with charities. I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance."
Last week, Lochte took "full responsibility" for his Rio robbery claims and for "over-exaggerating" a version of events where he stated that the taxi he shared with his teammates, Gunnar Bentz, Jack Conger, and James Feigen, was pulled over by men posing as police officers while headed to the Olympic Village. He also claimed he was robbed at gunpoint.
"And that's why I'm taking full responsibility for it, is because I over-exaggerated that story, and if I had never done that, we wouldn't be in this mess," Lochte explained to NBC's Matt Lauer, in his only interview about the scandal so far. "Those guys would never be in Rio, or were in Rio. None of this would have happened, and it was my immature behavior…"