"We're not bound to one format. We're not bound to one length," Josh Mattison, vice president of digital ad sales for Disney Consumer Products and Interactive Media, told CNBC of the show airing exclusively on Facebook. "That's the beauty."
A new generation of Mouseketeers have yet to be named, but Disney will draw from Maker Studios, its in-house multichannel network and talent company.
The original Mickey Mouse Club launched the career of Annette Funicello after premiering on ABC in 1955. The show was revived in 1977, and again in 1989 -- with Britney Spears, Justin Timberlake, Ryan Gosling, Keri Russell, Christina Aguilera and JC Chasez.