No reason needed! Hoda Kotb took to Instagram early Friday morning to share a sweet photo of her favorite subject – her daughter, Haley Joy.
MORE: Hoda Kotb Shares Sweet Selfie With Daughter Haley After Returning to Work at 'Today'
In the precious pic, Haley is strapped into a baby carrier on the Today show co-host’s front and is wearing a cute little white boat hat.
The 52-year-old mom captioned the pic, “Just because.”
The TV personality first announced that she had adopted on the Today show back in February.
“That little girl, Haley Joy -- I’m crying -- is my daughter,” an audibly emotional Kotb said at the time. “I adopted her, and you can hear her, that’s her crying. She’s a Valentine’s baby. She’s a little nugget. She is the love of my life.”
Since then, Kotb has shared the occasional pic of her baby girl with her fans on social media.
WATCH: Hoda Kotb Shares Adorable First Photo of Daughter Haley With Boyfriend Joel Schiffman
Back in July she posted a sweet selfie with a grinning 5-month-old to Instagram, writing, “#everything.”
For more from the cute mother-daughter duo, watch the clip below!