Selena Gomez's Rare Beauty Makeup Line Launches Spring Collection
By Amy Lee and Dale Arden Chong
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Just when you thought 2021 was already filled with new beauty launches, Selena Gomez's Rare Beauty released its latest drop -- and yes, it's as good as you would expect.
Without a doubt, the star's makeup line made a splash when it officially launched last summer, and even more so when products became available on Sephora in the fall, in addition to the Rare Beauty website. Rare Beauty debuted with makeup items across 14 categories, including base, lip, cheek, eye and brow products, with product titles and colorways to encourage beauty lovers around the world to feel empowered through makeup. For the brand's latest release, Gomez encourages her fans to lean into vulnerability, with the new Stay Vulnerable collection.
"This collection celebrates the soft, flushed look we get when we feel most vulnerable," the founder and creator shared in a post on the Rare Beauty Instagram. "I love how easy these formulas are -- easy to apply, easy to wear, easy to get a fresh look that lets your real self shine through."
Rare Beauty's new collection includes three new items, the Stay Vulnerable Liquid Eyeshadow, the Stay Vulnerable Glossy Lip Balm and the Stay Vulnerable Melting Blush. Each product comes in five universal, semi-sheer shades, allowing you to build as much or as little pigment as you'd like. For anyone who wants a seamless eye look, shoppers can also add the new Stay Vulnerable All-Over Eyeshadow brush to their carts.
While you can undoubtedly blend Rare Beauty's Stay Vulnerable Liquid Eyeshadow with your fingertips, the brand has also released a brush in case you want to blend like a pro.
As the founder and creator of Rare Beauty, Gomez has been deeply involved in product development from testing to designing each item for her brand over the last two years.
"I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” said Gomez in a press release. "These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are."
The formulas are airy and breathable, meant for everyday wear that feels effortless on and lets everyone's natural beauty shine through. Standouts include the Liquid Touch Weightless Foundation, offered in 48 shades, the Lip Souffle Matte Cream Lipstick, a weightless air-whipped lip cream, and Perfect Strokes Matte Liquid Liner, a calligraphy-inspired liquid eyeliner comprising more than 1,000 vegan bristles.
The beauty brand has the same name as Gomez's 2020 album, Rare. For Gomez, as the pop star explained in a video shared on Rare Beauty's Instagram Story, the word is about self-love and embracing imperfections.
"'Rare' is such a special word for me because it's all about eliminating the need for perfection. Rare is about being comfortable with who you are and embracing who you are, loving who you are, accepting who you are. There is so much beauty in imperfection and my hope is that all of you can see that. I just want us to stop comparing ourselves to people and start embracing who we are."
As a champion for mental health, Gomez launched the Rare Impact Fund in an effort to raise $100 million over the next 10 years to provide access to mental health services for underserved communities. One percent of all sales from Rare Beauty, along with funds raised from partners, will benefit the Rare Impact Fund.
The makeup brand has also created the Rare Beauty Mental Health Council. According to the Rare Beauty website, it is "composed of expert advisors from leading universities, organizations, and companies focused on mental health. The Council will guide the company’s strategy to ensure maximum impact."
Starting today, you can also shop the Rare Beauty line online and in person at open Sephora store locations in the U.S., Canada and Mexico, including Sephora stores in JCPenney.