This Music Video Uses 1967 U.S. Postal Service PSA to Perfectly Capture Quarantine Love
By Latifah Muhammad
Love in lockdown gets a new twist.
In the music video for “Overdrive,” which was released on Thursday, indie recording artist ESS SEE uses a 1967 PSA from the United States Postal Service that was originally filmed to encourage people to utilize new zip codes.
The super cool visual plays as the perfect example of quarantine love complete with '60s wardrobe and grainy shots that transport viewers right back to the era.
Although “Overdrive” is a love song, ESS SEE recorded the track to offer up a slice of hope to those "who have become hardened” by heartbreak. The self-produced track will hit home for anyone familiar with the complications of deep heartache, yet brave enough to embrace the uncertainty of new love.
Thankfully, the coronavirus pandemic hasn’t stopped artists from finding creative ways to produce new content. Drake, Kehlani, Blink-182, Tyga, 5 Seconds of Summer and more shot quarantine-style music videos that could become the new normal -- at least for the next several months.