In the video, the late night fixture is elated to win a year's supply of the crunchy cereal until he's faced with the black and yellow mascot. His bee phobia overtakes his elation when he spots the over-sized insect, leading to a hilarious showdown.
"This is about a crazy person being given cereal and reacting to an obviously harmless mascot," Richter explained. "But it wouldn't be very funny if he wasn't crazy."
Look for the video to go live on FunnyOrDie on July 31.