The Ohio native, who broke out in the music industry with his 2005 hit "Ordinary People," now reveals his personal connection to the spot, which harkens back to his days as an emerging musician.
"I moved here [to New York City] pretty soon after I graduated college, and I came here with the explicit purpose of trying to make it big in the record industry," Legend describes of the backstory behind the shoot, set in his old New York neighborhood.
"[It's about] finding my own path here in New York City. I've written songs in my apartment on my piano. I've been inspired by the city to create."